Older Entrepreneurs: Regina Mason


Today, we are kicking off our blog series on Older Entrepreneurs.

Our first video features Regina Mason, 54, founder and owner of Virago Baking Company in Lansdale, Penn. that specializes in natural and organic, gluten free and vegan foods. A Culinary Institute of America graduate, Regina’s working career has been spent in the food services industry. After coping with several layoffs, Regina knew that she wanted to open her own business. With the help of the StartSmart program offered by WORC (Women’s Opportunities Resource Center) in Philadelphia, Penn., she launched her bakery and café three years ago. In her video interview, Regina talks about her passion for baking healthy foods and entrepreneurship.

Regina has also shared her Top Tips for prospective new business founders with us. She writes:

Starting your own business can be very exciting. It also can be very overwhelming.

You ask yourself:

• Where will I get the money to make it happen?
• Who will help with all the work?
• How can I afford to market the business?

I know I had all of these questions, and some days I still do. Here’s my advice:

• Utilize every resource available from government, personal, friends and family for the financial part. I used equity in my home, credit cards and savings. It’s scary, but you need to trust yourself. I also have been fortunate to have people who just wanted to help.

• Staffing without having the finances is also possible with the help of interns. Students have contacted me because they want to learn what we do at our bakery, and they need work hours for graduation. They volunteer to work for free for a set time in exchange for the opportunity to learn from us. When the job market is slow, it is very hard for these students to find paying jobs to complete their education. You give them internships to get experience, and they help you get the
work done!

• Everyone knows that you need to market your business, and marketing is not just about advertising. Social media and the Internet allow a business to market without spending much money. A good Web site is a must, but after that it’s all about driving traffic to your site and your place of business. Facebook, Twitter, LinkedIn, YouTube and many more give you a way to communicate with potential customers in a fun, casual way. If you are not familiar with how these work, ask your kids, remember those interns, they will show you! Search the Internet for your type of businesses and see where other similar businesses are listed. There are many free directories where you can post your business information. Upload photos, but don’t forget your logo!

• Most important — go for it with passion and you will find success!

Share

Comments

real baseball jerseys said:

real baseball jerseys bus fоr sale texas

cheap authentic jerseys usa said:

cheap authentic jerseys ᥙsa cheap jerseys deal

hats regarding said:

Very nice style and excellent content material, practically nothing else we want : D.

wholesale Jaron Brown jerseys said:

cheap nike limited nfl jerseys Amazon Shopper online retail,with link: wholesale Jaron Brown jerseys

Buy Neopoints said:

Hey there! I could hqve sworn I've been to this site before but after checking through some of the post I realized it's new to me. Anyhow, I'm defibitely dwlighted I found it and I'll be book-marking and checking back frequently!

where can i buy baseball jerseys said:

When is sales for customized mlb jerseys? Find site: where can i buy baseball jerseys

Jordan Older said:

It's difficult to find experienced people in this particular topic, however, you seem like you know what you're talking about! Thanks

major league baseball records said:

Fabulous, whgat a webpage iit is! This webog provides valuable information to us, keep it up.

Authentic Nfl Jersey said:

My wife and i were very contented when Ervin could deal with hhis research with the precious recommendations he grabbed when using the blog. It's not at all simpistic just to possiibly be giving out strategies which a number of people could have been trying to sell. We really do understand we nnow have the blog owner to thank for this. The specific illustrations yyou made, tthe easy website navigation, the friendships you will make it easier to engender - it's got most terrific, and it's really leading ouur soon and us know that the topic is amusing, which is incredibly fundamental. Thank you for the whole thing!

Leave a Comment »

Leave a Reply

Your email address will not be published. Required fields are marked *